Online Travel Agents – (OTA's)

While hoteliers can become disgruntled at the high commissions charged by OTAs, it’s important to remember that OTAs can put your hotel at the fingertips of audiences you could not reach as a stand-alone hotel. Cumulatively, they spend millions in online marketing to increase their market share. We recommend that hotels work with a selective number of OTAs to leverage this worldwide exposure and create brand awareness.

Why is OTA management critical?

Now more than ever, global travellers are researching locations and booking hotels online, and hotels that fail to adapt to this change in trend/behaviour will not be able to survive. The hotels that maximise their exposure with pro-active OTA strategies will beat the competition and gain relative market share.

OTA’s provide hotels with a global reach and serve as a marketing and distribution channel, allowing properties to take advantage of the enormous marketing budgets, international exposure, and extraordinary online presence to drive revenue. Studies have shown that hotels on OTA’s also benefit from a “billboard effect”, increasing direct bookings by virtue of OTA presence.

What is our approach to OTA management?

We will complete a full health check of your existing OTA listings and review the rate plans and packages you have available. We will review your property description, photos and reviews. We can decide how best to distribute your room stock to maximise potential based on our findings. We have established relationships with major OTAs and can offer advice on their ever-demanding requests for rate parity, additional inventory and promotional programmes.

While we recognise the OTAs’ importance, our team knows exactly when to turn the tap on and off. Our detailed analysis of your booking pace and pick up trends will alert you when OTA allocations should be reduced or closed out.

Our main OTA management goal is the same as the goal of hotel owners, to maximise revenue. We provide custom inventory and rate management services that help hotels achieve that goal. Following a detailed assessment, our experienced team of OTA account relationship managers set up and manage OTA channels on your behalf, removing the stress and strain and allowing you to focus on managing your hotel.

Our dedicated team will manage your OTA’s daily and establish tailor-made revenue management strategies, technologies, and guidelines that help you outperform competitors, operate more efficiently and maximise RevPAR.