Distribution
A hotel distribution strategy is a plan of action for selling rooms profitably through a variety of channels. A mix of direct channels, such as a hotel’s website, and indirect channels such as online travel agents (OTAs), Global Distribution Systems (GDS) and wholesalers are typically used
The hospitality industry has traditionally been plodding to adopt new technologies. Still, we are on a mission to help our partners leverage technology to reduce costs, increase efficiency and generate more revenue.
Why is Distribution important?
Distribution drives demand generation and revenue growth strategies. Distribution has also spread into other areas of demand generation for hotels as they focus further on direct sales: loyalty programs, metasearch and social media campaigns, or personalisation of offers through attributes.
What is our approach to Distribution?
We have vast experience working with property management systems, including Room Master, Opera, Amadeus, Clarity, to name a few. We also work with various channel managers, including Siteminder, STAAH, PRENO and Yield Planet.
We can help you navigate this complex area and offer practical advise on what’s right for your property. No two hotels are the same and each property needs to select the optimum solution for their business.