Direct Brand Site

Unfortunately, a hotel will never have the budget to out-rank or out-bid the OTA giants such as booking.com or Expedia. However, there are ways we can leverage the power of their billboard effect and convert an OTA looker into a direct booker.

Your hotel website is the lowest cost channel and should be positioned as the primary way to book. We believe that it plays a fundamental role in the overall revenue picture.

While it’s crucial to have the pricing right, it’s equally important to have an attractive website, easy to navigate and easy to book.

Why is Direct Brand Site important?

Nowadays, with so many options for guests to choose from, competing for customers online is more complex than ever. The growth of bookings on OTAs and the subsequent commissions charged is an ever-present challenge for the hotelier.

Given the vast number of third-party booking sites, it is critical for hotels to work towards maintaining the right balance between receiving reservations from their distribution platforms and direct bookings. Hotels must equip themselves with the right solutions and marketing tactics to compete with OTAs and draw customers back.

What is our approach to Direct Brand Site?

We plan strategies to drive traffic to your hotel website. We consider the advantages and disadvantages of each channel and then test the most relevant ones to see which adapts best to your situation and goal.

We will ensure your best room types and most attractive packages are available only on your official website and that users are reminded at every stage of their booking journey that “Best Value is Guaranteed when booked Direct”.