Concepts
Innovation has always held a central position in the hotel industry, fuelled by the need to stay relevant and excite guests with new products and services to create unique guest experiences. Once you have confirmed your brand and target market, that’s when you can conceptualise your attention to all the nuts and bolts of marketing your hotel and making it a visible, viable booking option for travellers.
Why is Concepts important?
Because the hospitality industry focuses heavily on creating experiences and relationships with customers, conceptualising marketing ideas that inspire customer loyalty while also reaching out to new customers is integral to ensuring the hotel’s success.
What is our approach to Concepts?
Our approach in conceptualising marketing strategies & initiatives will transform your business. Designing this without data is like driving with your eyes closed. That’s why we structure weekly meetings with our partners to analyse business generated by each channel with existing initiatives in place. We compare data month over month and year over year, and with a consultative approach, we create new concepts for implementation, allowing a dynamic rate strategy for revenue growth.